ATLANTA (August 15, 2005) – Raving Brands, a leading, multi-concept franchisor for the food and beverage industry, is bringing its 2005 Tour Days program to the San Diego area, Orange County, and LA areas August 14-16, 2005, to extend its singular and successful franchise experience among the market's hungriest franchisee prospects. Created to introduce and entice potential partners to its portfolio of fun, healthy and fresh restaurant concepts , Raving Brands Tour Days offers an in-depth look at each of Raving Brands' seven established and emerging brands, and what it takes to be part of one of the nation's hottest and fastest-growing franchising enterprises. ** And, as an added – and unprecedented – incentive, Raving Brands will waive the franchise fee of up to $25,000 USD to Tour Days ' first, qualified franchisee applicant .

During their one-day stops in San Diego, Orange County, and Los Angeles, senior executives from Raving Brands' management team will share the company's specific plans for each market along with how the company exercises its commitment to franchisee success – from its passion for product excellence to its innovative real estate and operations models .

“Our business model is very different than most in the marketplace,” explains Raving Brands COO Steve LaMastra. “We own one corporate unit per concept and office out of them as well. This keeps us very intimate with each brand each and every day and allows us to focus 100 percent of our energy in making our franchisees more successful.”

Interested entrepreneurs are invited to attend the Tour Days group presentation as well as set up one-on-one meetings where they can address and discuss specific topics, including franchising guidelines and considerations, associated financial investments and agreements, and marketing, training and other supporting, system-wide business operations.

“Our corporate structure operates on the principle to make each concept an engaging and unique experience for its customers,” explains Raving Brands Vice President of Marketing Brian Curin . “In a top market like San Diego, which is highly competitive yet also affords huge growth potential for all our concepts, it is imperative that we enter this market with franchisee partners who not only have a passion for foodservice, but also who truly share our dedication to creating ‘raving fans' – whether their goal is to own one store or one-hundred stores.”

The Raving Brands 2005 Tour Days San Diego event will take place at the Sheraton San Diego Hotel & Marina on Tuesday, August 16, at 10:00 a.m. To learn more and to register for Tour Days, please visit www.ravingbrands .com or call 404.844.3225 .

About Raving Brands

Founded in 2000, Atlanta-based Raving Brands currently consists of seven concepts: five fast-casual and two beverage-focused dining establishments. The company's fast-casual concepts include: Moe's Southwest Grill, a winner of Nation's Restaurant News 2004 Hot Concepts! Award, Mama Fu's Asian House, a 2004 Nation's Restaurant News “Fast 50” brand, Doc Green's Gourmet Salads and Shane's Rib Shack. PJ's Coffee/PJ's Coffee and Wine Bar, Planet Smoothie and Planet Smoothie Cafe represent the portfolio's beverage concepts. Raving Brands has one additional concept being rolled out this year – Boneheads Grilled Fish and Piri Piri Chicken. Collectively, the Raving Brands portfolio expects to open more than 1,000 locations nationwide by 2008. For additional information, visit www.ravingbrands.com.

**Potential applicant for whom the franchise fee of up to $25,000.00 USD will be waived must meet Raving Brands financial qualifications and is responsible for all other funding of the signed units, including the opening and ongoing operation costs.

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